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Direct Mail Fast Facts

June 12th, 2017

Here are some fast facts about direct mail:

1.       79% of households say they read or scan direct mail ads

2.       39% of customers say they try a business for the first time because of direct mail advertising

3.       Direct mail marketing yields, on average, a 13-to-1 return on investment ratio

4.       92% of young shoppers say they prefer direct mail for making purchasing decisions

5.       Direct mail brings in 78% of donations for non-profits

6.       For every $167.00 spent on direct mail, U.S. marketers sell $2,095.00 in goods

7.       Since 2004, direct mail marketing response rates have increased by 14%

8.       56% of customers find print marketing to be the most trustworthy type of marketing

9.       44% of customers visit a brand’s website after receiving direct mail marketing

10.   48% of people retain direct mail for future reference


Source: DMR Stats/Gadgets

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